About
Behavioural scientist exploring how misinformation shapes public health decisions — and how we can counter it.
I am a behavioural scientist whose research sits at the intersection of social norms, vaccine decision-making, and health communication. I combine pre-registered online experiments with insights from behavioural economics to study how misinformation spreads — and how it can be effectively countered.
My PhD at Warwick Medical School examined the social influence of vaccine misinformation and its correction on social media during a pandemic. I have published in Behavioural Public Policy, Vaccine, BMJ Open, Scientific Reports, and the Interactive Journal of Medical Research, and was a Research Fellow at Bocconi University on the EU-funded REACH-OUT project.
I hold an MSc in Behavioural and Experimental Economics from the University of East Anglia, and have prior experience consulting with the World Bank's Mind, Behavior and Development Unit. I am currently working with the Overseas Development Institute on a health financing landscape analysis for Sierra Leone.
For collaborations, talks, or postdoctoral discussions, please get in touch.
Research Interests
Social Norms & Influence
How perceived social norms shape health behaviour, and how norm-based interventions can correct misperceptions spread by misinformation.
Vaccine Decision-Making
Experimental research on how exposure to vaccine misinformation — and its correction — affects vaccination intentions and beliefs.
Health Communication
Designing and testing communication strategies to counter health misinformation on social media, including social corrections and prebunking.
Behavioural Economics & Public Health
Applying behavioural economic principles and experimental methods to understand and improve population-level health outcomes.
Skills & Tools
Programming
Statistical Analysis
Research Methods
Tools & Workflow
Selected Publications
Vaccine misinformation and social determinants of vaccine intentions in a pandemic
Behavioural Public Policy, 1–20
News
Invited panellist at the BSAC Vaccines & Antimicrobial Stewardship Conference, Royal College of Physicians — panel on misinformation alongside Prof. Sander van der Linden, Dr. Ben Ksataan Dabush and Dr. Tracey Chantler.
Passed PhD viva at Warwick Medical School with minor corrections.
Co-authored paper on self-isolation behaviour and the COM-B model published in Scientific Reports.
Began short-term consultancy with ODI on Sierra Leone's National Health Financing Dialogue.
Two first-author papers published in Behavioural Public Policy and Vaccine; co-authored papers in BMJ Open and Interactive Journal of Medical Research.
Oral presentation at the Society for Judgment and Decision Making Annual Conference, Amsterdam.